Page 268 - Cyber Defense eMagazine Annual RSA Edition for 2024
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Understanding AI's Impact on Data Privacy
from Policy to Technology
De-Risking the Future: How AI is Reshaping Data Privacy Discourse, Policy, and Technology
By Craig Sellars, Co-Founder and CEO, SELF
People are right to be excited about AI’s potential – and they’re also right to be concerned. Every
significant technological advancement has a potential dark side, and with AI poised to leave indelible
marks on even the most foundational aspects of how we live, work, and play, it’s fair to say that the
technology’s risks and benefits are inextricably entwined.
That said, it’s a waste of time to ask whether the benefits outweigh the risks. Technological innovations
don’t just spontaneously undo themselves, which means we need to be asking what we can do to
proactively reduce those risks while preserving and enhancing the overall benefits to society. This
requires a significant perspective shift spanning everyone from AI innovators and major businesses all
the way to regulators and even individuals. Going forward, all of these groups will need to work together
to reimagine how we think about privacy protection in an AI-driven world.
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