Page 271 - Cyber Defense eMagazine Annual RSA Edition for 2024

real, versus what’s AI-generated? And what’s the difference legally or morally? It sounds like science
fiction, but in fact it’s the very logical outcome of the path we’re on. Making sense of that world – and
protecting notions of ownership as well as privacy – requires that everything be indelibly signed and
attributed so that we can understand what’s shaping up to be a hyper-complex landscape of provenance.

Specifics aside, it’s essential that all parties embrace the truly extreme nature of what’s on our collective
doorstep. Things are changing almost faster than we can parse, and they’re moving in directions we
never could have contemplated not all that long ago. Radical change brings with it radical risks, and those
radical risks demand radical changes of their own in order to protect us going forward. In other words,
we must resist the temptation toward offering up more of the same, and embrace the rise of AI as a
catalyst for reexamining some of our most fundamental assumptions about how data is protected and
how digital privacy is preserved. It’s a tremendous undertaking, but I think we’re up to the task – we’re
getting pretty good at doing the impossible these days.

About the Author

Craig Sellars is the CEO of SELF. Craig founded SELF because of his
conviction that individuals should be able to own and control their digital
identities. He envisions a future where walled gardens no longer gatekeep
your information, where your identity becomes an asset that can never be
compromised. Craig and the SELF team are working to realize this vision
by creating a new identity standard for the internet built on a foundation of
security and meaningful personal control over the most unique and
valuable thing you own: yourself.

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