Page 233 - Cyber Defense eMagazine Annual RSA Edition for 2024
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About the Author
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR
Disruptors™. Karla Jo learned firsthand how unforgiving business can be when
millions of dollars are on the line—and how the control of public opinion often
determines whether one company is happily chosen, or another is brutally
rejected. Being an alumnus of crisis management, Karla Jo has worked with
litigation attorneys, private investigators, and the media to help restore
companies of goodwill back into the good graces of public opinion—Karla Jo
operates on the ethic of getting it right the first time, not relying on second
chances and doing what it takes to excel. Karla Jo has patterned her agency
on the perfect balance of crisis management, entrepreneurial insight, and
proven public relations experience. Helms speaks globally on public relations,
how the PR industry itself has lost its way and how, in the right hands,
corporations can harness the power of Anti-PR to drive markets and impact market perception.
Karla Jo can be reached online at [email protected] and at our company website www.jotopr.com
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