Page 118 - Cyber Defense eMagazine July 2024

The Evolution of Device Recognition to Attack Fraud at-Scale

By André Ferraz, Co-Founder and CEO of Incognia

Fraud prevention today is like a game of whack-a-mole. When one fraudster or attack method is stamped
out, another arises to take its place. Similarly, when a fraud prevention solution makes life difficult for bad
actors, they work to crack it.

In the years since device fingerprinting was established as a fraud-fighting best practice, several things
have deprecated its effectiveness. To evolve, it’s important to understand what has changed, why it
matters, and what companies should look for to ensure they are deploying future-proof fraud prevention
solutions.

Traditional device fingerprinting doesn’t work well anymore

First, it is worth noting that not all device fingerprinting technologies were built for fraud prevention. A
solution developed to manage users or personalize marketing for them will not withstand even the

Cyber Defense eMagazine – July 2024 Edition 118
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