Page 40 - Cyber Defense eMagazine Special RSA Conference Annual Edition for 2022

take advantage of these services. As it turns out, CSPs are perfectly positioned to provide cybersecurity
services that can meet all the requirements of their customers.

CSPs can integrate cybersecurity services into their network infrastructure and use the tools that they
already have for fast, widespread provisioning of services. When the solution sits in the network, as
opposed to the customers end device, it can block attacks before they reach and affect the device.
Network-based also means that the service can be ‘zero-touch’. In other words, people are protected
without having to do anything: No downloading, no installation, no configuration necessary. A CSP’s
customer can simply say yes and the service is activated. But if those aren’t good enough reasons for a
CSP to consider offering cybersecurity services, they might be encouraged by the potential of generating
recurring revenue from a service that has proven to be wildly popular with consumers when it is made
available to them by their CSP.

At Allot, we have seen upwards of 50% uptake on network-based cybersecurity services offered by CSPs.
With numbers like that, not only can a CSP differentiate their brand as a security provider, they can also
earn a significant amount of supplemental revenue with cybersecurity service offerings to consumer
mobile customers and home network customers. With solutions that offer 360 degree protection, A CSP
can offer a comprehensive service that protects customers where ever they are and on any device. That
could be an important step toward eliminating cyber threats in the consumer market.

About the Author

Barry Spielman is the Director of Security Product Marketing at Allot.
Prior to joining the Allot team Barry held marketing management
positions at networking and cybersecurity companies including Sixgill,
Verint and Gilat Satellite Networks. He holds a BA in Political Science
from Bar Ilan University, an MA in International Relations from George
Washington University and an MSM in Business Administration from
Boston University.

Barry can be reached online at (bspielman@allot.com) and at our
company website http://www.allot.com/

40