Page 155 - Cyber Defense eMagazine October 2023

URL Hunting: Proactive Cybersecurity

Designed to Improve Outcomes

By Zack Schwartz, Chief Revenue Officer, Trustifi

As a provider of cybersecurity, we notice when certain trends begin to emerge, judging mostly from the
interest and response levels that we hear from our end-clients and our managed services providers
(MSPs) in the field. Lately, our sales teams have found a message that’s resonating within the business
community: IT administrators are looking for more proactive ways to identify and evaluate threats within
their company’s email data. They want details on attempted cyberthreats, they want analysis, and they
don’t necessarily want to wait for filters to catch this material. They want to be able to extend their tools
into the email data network in search of malicious links.

URL hunting can accomplish this. URL hunting tools can search through email data and gather
intelligence about potentially malicious links, giving IT teams the information they need in order to mitigate
active threats in a more precise and immediate manner. A sophisticated URL hunting tool, in fact, is able
to identify every link that’s been clicked on in a network. Such a capability comes in handy when an IT
administrator wants to check for certain known viruses.

Cyber Defense eMagazine – October 2023 Edition 155
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