Page 154 - Cyber Defense eMagazine October 2023

The kind of assurance the Trust Mark labeling provides is in demand by consumer. Just look at the
numbers: DigiCert research finds If companies do not manage digital trust effectively, they stand to lose
customers. Our survey found 84% of customers would consider switching to another company if they
lose confidence in digital trust - and 57% say switching would be likely. But labels that signify stringent
IoT security standards could potentially bring about a groundbreaking shift in ensuring users' digital
confidence.

By incentivizing organizations to prioritize cybersecurity and acknowledge their efforts through a
recognized certification, it encourages the adoption of best practices and continuous improvement in
security and digital trust. As the program gains momentum, it has the potential to significantly enhance
cybersecurity measures across industries, making the IoT use safer for everyone involved. Whether
you're a business owner, an investor, or a consumer, the U.S. Cyber Trust Mark becomes a symbol of
confidence in the face of ever-evolving cyber threats and privacy concerns.

About the Author

Mike Nelson is the VP of Digital Trust at DigiCert. In this role, he oversees
strategic market development and champions digital trust across organizations
to protect servers, users, devices, documents, software and more. Mike
frequently consults with organizations, contributes to media reports and speaks
at industry conferences about the risks of connected technology, and what can
be done to improve the security of these systems.

Mike can be reached online at ([email protected]) and at our company
website http://www.digicert.com/

Cyber Defense eMagazine – October 2023 Edition 154
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