Page 72 - Cyber Defense eMagazine March 2024

throughout the company. Takedown notices, content filters and transparent top-down communication can
all contribute to putting out the fire after an initial breach.

Senior management have plenty to do to properly insulate their firms, and this will involve increased
investment in cybersecurity across the board. But this shouldn't be a hard sell to management. The
threats have ramped up and the risk has increased exponentially.

Deepfake breaches will result in significant reputational, financial and regulatory fallout. No CEO will want
to be at the helm for the next high-profile deepfake scam. So they need to step up to the plate now and
start taking steps to defend themselves. The stakes are too high to wait for the government to do it for
them.

About the Author

Michael Marcotte is Founder & CEO of artius.iD. He is one of the premier
cybersecurity executives in the US. After joining in 2006, Michael was
Global CIO, Global CDO and President (Hughes Cloud Services) at
EchoStar, the multi-billion-dollar satellite communications giant. He was
one of the very first people to serve as Chief Digital Officer in a major
international corporation. Michael left EchoStar in 2014 and has applied
his expertise at a range of firms in technology, cybersecurity and venture
capital. As well as artius.iD, he is founder, chairman and CEO at
innovation lab software and venture capital firm Artius Global Holdings
and cybersecurity firm Praelium Systems. Michael holds a number of
public advisory positions. He is co-founder of the National Cybersecurity Intelligence Center (NCC) and
was founder and chairman of the NCC’s Rapid Response Center Board. He has been a senior advisor
for several heads of state and US Senators. He is also a board member at the Office of Economic
Development and International Trade (OEDIT). Michael can be reached on LinkedIn.

Cyber Defense eMagazine – March 2024 Edition 72
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