Page 70 - Cyber Defense eMagazine March 2024

AI, Deepfakes and Digital ID: The New

Frontier of Corporate Cybersecurity

By Michael Marcotte, Founder & CEO of artius.iD

The emergence of deepfakes fired the starting pistol in a cybersecurity arms race. Paranoia about their
impact has rippled out into a range of areas, including political misinformation, fake news and social
media manipulation.

Deepfakes will intensify the already acute pressure placed on trust and communication in the public
sphere. This will rightly attract the attention of regulators and policymakers. But because of this focus,
what risks being missed is the role deepfakes will play in corporate fraud, scams and theft.
Corporates will feel justified in delegating deepfake identification and protection to central governments
and public agencies – this is where the frontlines have supposedly been drawn. If they do cede this
territory to the state, they will leave themselves completely exposed to deepfake-enabled corporate fraud.

Cyber Defense eMagazine – March 2024 Edition 70
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