Page 98 - Cyber Defense eMagazine June 2024

• Webroot

Other Strategic Security Practices

Keeping your digital infrastructure adaptive to the latest cybersecurity trends is the first and foremost
thing you can do to keep cybersecurity attackers at bay. If exploiters are leaving no chance to manipulate
users with the help of AI, then it's a prime responsibility as an individual and as an enterprise to combat
AI with AI!

Additionally, an incident response plan must always be prepared to take immediate action. This plan
must comprise procedures for investigating and containing security breaches, as well as steps for
communicating with affected parties.

It's a Wrap

Even though AI in cybersecurity is being exploited by attackers, its optimization can keep phishing
attacks at bay. Artificial intelligence and machine learning based cybersecurity systems are more apt at
examining communication patterns and catching abnormalities that are often unnoticed otherwise.

Making employees aware of threat intelligence and AI-oriented breaches is the need of an hour. AI is
often mistaken for being used to help industries evolve at a great pace with a streamlined and automated
process, which is surely true. But then there are exploiters that misuse its intelligence and automation to
commit crimes smartly.

Our purpose is to illuminate the significance of security amongst everyone and to eliminate the misuse
of artificial intelligence.

About the Author

Sarrah Pitaliya, the Vice President of Marketing at ZeroThreat, is a dynamic
and agile leader in the field of marketing. With a keen focus on driving tangible
results, Sarrah specializes in crafting intent-driven content strategies that
contribute to a robust return on investment (ROI) and brand building.
Sarrah's strategic approach relies on cultivating powerful, purpose-driven
brand relationships and implementing customer-centric digital strategies. Her
leadership style is characterized by a commitment to winning in the
experience-led market, ensuring that ZeroThreat remains at the forefront of
innovation and effectiveness in the ever-evolving landscape of cybersecurity.
Sarrah can be reached online at [email protected] and at our company website https://zerothreat.ai/

Cyber Defense eMagazine – June 2024 Edition 98
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