Page 62 - Cyber Defense eMagazine June 2024

Is Your Organization a Laggard or a Leader in

Digital Trust?

By Mike Fleck, Head of Product Marketing at DigiCert

Digital trust is at the core of what makes internet connected experiences valuable. Whether we’re making
an e-commerce purchase, signing a legal document, or pairing our phone to a glucose monitor, we need
to be certain that the people and devices we’re interacting with are legitimate. We also need peace of
mind in knowing that those interactions remain secure.

Business decision-makers understand that digital trust is fundamental to today’s business processes. As
new security threats and emerging technologies like AI and deepfakes threaten to undermine trust, it’s
even more important that organizations work proactively to maintain trust across all their communications
and supply chains.

To gain a deeper perspective into how well enterprise organizations are succeeding, DigiCert conducted
a new State of Digital Trust survey in 2024. Eleven Research of Dallas, Texas, surveyed 300 senior
decision makers in small to large enterprises throughout EMEA, North America, and APJ. The report
explored some of the key drivers of interest in digital trust, asked organizations to evaluate their progress,
and took a close look at the success and challenges of specific trust initiatives.

Cyber Defense eMagazine – June 2024 Edition 62
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