Page 36 - Cyber Defense eMagazine for July 2020
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The Race to Pivot Around Remote Work and The
Emergence Of SASE
By Amit Bareket, CEO and Co-Founder of Perimeter 81
When Kodak completely neglected the rise of digital photography (an idea that Kodak itself invented) and
then continued to willfully drive for a revival of technology destined for the dustbin, it became the
boilerplate example of what can happen when an organization fails to embrace change, and chooses to
fight against the current rather than go with the flow.
Trends and new sources for demand force companies to refresh their business models and pivot around
new concepts, or slowly perish. This is happening now in security, where providers still get away with
offering singular and traditional solutions like firewalls, antivirus software, and VPNs - but not for long.
These products do help to ward off a number of the most common attacks, but converging trends have
whipped up industry waves almost reminiscent of those that once toppled the giant of film.
Crowding the Cloud
The adoption of cloud technology among companies has been full steam ahead for the last decade or
more, and as it becomes our new normal, the security industry must react with new ways to protect data
that’s anywhere and everywhere. For a business, ascension to the cloud has been deliberately slow, a
department here, a business flow there, so the tide of this sea change has been gradual.
At least, it was until recently. No one wants to harp on the lessons taught by COVID-19, but here we are.
Suddenly, organizations with a desire to exist into the next fiscal year find themselves scrambling to grant
Cyber Defense eMagazine –July 2020 Edition 36
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