Page 70 - Cyber Defense eMagazine January 2024

How A Strong Digital Culture Is the Foundation

For Successful Metaverse Exploration

Businesses must become digital-first to understand the emerging realm of the metaverse and
develop the innovations that will drive success there.

By Jaime McMahon, CDO, LineZero

The metaverse is open for business. A growing number of companies are shifting their strategies (albeit
slowly) to include engaging with consumers in the evolving virtual world, and a growing number of
consumers — more than half according to a recent survey — say they are ready to connect in the
metaverse as well.

For businesses preparing to enter the metaverse, developing a strong digital culture is a critical step. The
metaverse is more than simply a new digital venue where businesses can deploy traditional methods of
promotion, sales, and customer support. It is a new world of digital-first engagement that requires a
digital-first mindset.

Cyber Defense eMagazine – January 2024 Edition 70
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