Page 91 - Cyber Defense eMagazine January 2023

As a result, I think we'll see more governments attempting to create publicly known offensive capabilities,
in efforts to tear down criminal groups physically and technically. These takedowns of criminal networks
take great diplomacy; with both speed and patience and with active coordination of local and federal law
enforcement."

Neil Jones, Director of Cybersecurity Evangelism, Egnyte

“For the first time in a long while, cybersecurity is being viewed as a strategic investment rather than a
budgetary line-item. I anticipate this trend to accelerate in 2023. By following effective cybersecurity
practices like the implementation of ongoing, company-wide cybersecurity training, maximizing endpoint
security, and limiting access to data on a ‘business need to know’ basis, organizations can alleviate
downtime and improve employee productivity. Over the long haul, cyberattack prevention is almost
always less expensive than passively waiting for an attack to occur. At a time when businesses are
managing expanding data volumes, cybersecurity must be an always-on company priority.”

Aaron Sandeen, CEO and Co-Founder, CSW

As organizations struggle to navigate an unsteady economy with increasing inflation, higher interest
rates, and a potential recession, many are undergoing significant layoffs and hiring restrictions.
Companies are substantially reducing expenses in an effort to survive the uncertainty, including IT and
cybersecurity budgets, which will ultimately have an impact on the cybersecurity industry.

As a result of the weak economy, organizations will lack the people and resources to maintain their
cybersecurity defenses, which will provide bad actors an opening. With a wider range of attack vectors
available in 2023, cyberthreats will advance in sophistication and harm.

Alongside dwindling resources, there is a mass amount of increasing data, with experts expecting 94
zettabytes of data worldwide by the end of the year. Making sense of the data you have is becoming
more and more crucial at a time when enterprises must deal with a flood of sensitive data. Because of
this, I believe the driving force behind cybersecurity initiatives in 2023 will be predictive intelligence
coupled with actionable insights. Better cybersecurity is achieved by combining raw data with contextual
threat intelligence that is updated continuously using automation, AI, and ML, as well as expert validation.

Tim Prendergast, CEO, StrongDM

“Looking into next year, I think we will see the security market continue to build toward practical
applications of zero trust philosophies, as the industry gets its feet under itself in terms of figuring out
how to talk with customers about what 'zero trust' means and how it is supposed to work. For their part,
I think customers are reaching a tipping point of being very well-educated in this market, and I think that
will cause established companies to reposition product portfolios into a focused 'zero trust' messaging
platform, to address the customer opportunity. In 2023 the talk will continue around a pending recession,

Cyber Defense eMagazine – January 2023 Edition 91
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