Page 36 - Cyber Defense eMagazine December 2023
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2024 Predictions: The Rise of AI Brings New
Security Challenges
By: Imperva Executives: Karl Triebes, Lebin Cheng, Peter Klimek, Lynn Marks, and Terry Ray
The emergence of generative AI has put new resources in the hands of both attackers and defenders,
and in 2024, Imperva believes the technology will have an even greater impact. Understanding how
attackers are leveraging the technology will be critical for organizations seeking to keep themselves—
and their data—protected.
In this piece, our experts and thought leaders will explore the ways in which organizations will evolve to
address the emerging challenges associated with generative AI, API vulnerabilities, and the ever-
changing security market.
Generative AI Disrupts the Cyber Threat Landscape
Karl Triebes, Imperva SVP and General Manager, Application Security, says it’s easy to envision a future
where 70% or even 80% of all web traffic comes from bots. He notes that one of the biggest factors
driving that growth will be generative AI solutions, which operate by using automated web crawlers to
scrape websites and collect information from across the internet.
Cyber Defense eMagazine – December 2023 Edition 36
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