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What is PII and Why Criminals Want Yours
As any cybersecurity expert will tell you: the ultimate goal of securing your online presence is protecting
your PII data. PII, also known as Personally Identifiable Information, is simply any information that can
be used to identify, locate or contact you or an individual. Examples of PII data include information as
basic as a name, more personal info like your social security number and, unfortunately, even extremely
private data like health and financial information and records.
And to criminals involved in PII data discovery, your email happens to be an absolute goldmine. It’s why
email hacks are becoming more commonplace. For instance, you might have heard about the effective
Gmail phishing campaign from 2017 that affected thousands of users, or when Yahoo admitted last year
that they suffered a massive hack that compromised three billion user accounts.
Fortunately, it isn’t a hassle to protect your PII data anymore, as there are quick and simple methods to
secure it.
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