Page 58 - Cyber Defense eMagazine August 2023
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What is Malvertising?
Best practices for avoiding novel threats online
By Tom McVey, Senior Sales Engineer EMEA, Menlo Security
Artificial intelligence has transformed digital marketing.
From tracking customer conversations to measuring engagement with content, it’s a technology that’s
enabling organisations to unlock incremental competitive advantages through productivity improvements,
data-informed service enhancements, and enhanced customer interactions.
However, there are two sides to every coin.
Research conducted by CensusWide for Menlo Security reveals that one in three UK consumers believe
that over half of all advertisements on websites or social media sites are generated by AI. The merits of
AI in marketing and advertising are clear – it’s an undoubtedly useful resource. Yet it also opens up
opportunities for malicious actors.
Cyber Defense eMagazine – August 2023 Edition 58
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