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At the same time, it is important not to intrude or detract consumers� data as the financial, transaction-based world
from consumers� mobile banking or retail experiences. shifts onto our smartphones and tablets.
Financial institutions and retailers can�t solely depend on
This year marks the beginning of a new wave of
consumer awareness and training, nor can they make it
enablement, opportunity and mCrime. Where there is
complicated for consumers to protect themselves.
mobile banking, mCommerce and mWallet there will be
For better or worse, the modern day consumer has become mCrime. Assume it comes in the apps as innocent as that
enamored with using their mobile devices for apps such as flashlight app you recently installed, because if you don�t,
social networks, location based services, and games on the you�ll be left in the dark missing your identity and your
same device which they want to do mobile banking and wallet. (Source: http://www.snoopwall.com/wp-
mobile commerce, thereby compromising their security content/uploads/2015/02/Flashlight-Spyware-Report-

and privacy. 2014.pdf).

What financial institutions and retailers need is new, About The Author
innovative security technologies which deliver an optimal
Mark Laich, VP of Security Solutions, SnoopWall, Inc.
balance between protecting consumer data and being
un-intrusive to consumers� total mobile device experience. Mark joins Snoopwall with a 30 year track record of
In this way, their mobile banking and mCommerce apps successful sales in the high-tech industry, generating over

can operate in a safe and trusted environment even when a half of billion dollars in revenues. His expertise includes
multiple applications are running concurrently. successful customer and market development in the
mobile, CE, and telecommunications market sectors. He
By working with companies which specialize in these types
has a long track record of leading successful sales
of new security technologies designed to thwart zero-day
campaigns and developing business at major accounts like
threats and malicious eavesdropping apps, financial
Samsung, Microsoft, Philips, Canon, Nikon, Thomson,
institutions and retailers will not only protect themselves
Cisco, Alcatel, Siemens, and Compaq.
from liabilities, they will also be successful at convincing
more of their customers to use mobile banking and mobile He most recently served as VP of Sales and Business
commerce, thereby increasing the ROI of their mobile app Development at Qualtre, a developer of next-generation
investment and their operating efficiency. sensor technology for the mobile/consumer, automotive
and industrial markets. Under his leadership, the company
“This year marks the developed strategic partnerships to bring the technology

beginning of a new wave of to the automotive and industrial markets. He also kept the

enablement, opportunity and company on the course of developing a differentiated
sensor to meet the needs of emerging mobile applications.
mCrime”
Prior to Qualtre, he served as Vice President of Sales and
Finally, as we look forward to what many believe will be Marketing at MEMSIC, a leading provider of sensors for
the rapid adoption of mWallets in 2015, you must the mobile/consumer, automotive and industrial markets.
understand that they are inherently insecure because they Under his leadership, MEMSIC became one of the fastest
operate on already infected devices. It�s time to take a growing semiconductor companies from 2009-2011. He

completely radical, proactive approach to securing drove this sales growth by penetrating top tier mobile
handset customers like Samsung Mobile.

CYBER DEFENSE MAGAZINE - ANNUAL EDITION 3