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SAP and HP to come up with a standard like the Payment perhaps it already exists – and unfortunately occurs, then

Card Industry Data Security Standard (PCI DSS). In 2000, the commercial sector will waive their proverbial cyber
it was reported that online revenue lost due to credit card defense white flag, and we will all band together on a united

fraud had reached $1.5 billion. In stepped Visa, front and pound out a standard. Clearly there is a security
MasterCard, American Express, and Discover who had hole in the way we hire and validate employees� identities
developed their own data protection protocols, and not and unfortunately, the first step to fixing the problem might

long afterwards the PCI Security Standards Council was just be crawling out from that ashes of a �Cyber-9/11.�
formed.

About the Author
But the PCI DSS was borne from an event; $1.5 billion in Tony has enjoyed more than 20 years of marketing and

lost revenue is a significant event for credit card companies analyst relations experience in the following software
disciplines:
to overcome. Though we have had multiple sizeable

breaches occur recently, it appears that none of these latest
● IT Security & Compliance
cyber events has been large enough for a standard to
emerge from their collective ashes. With China, North ● IT Infrastructure & Operations Management

Korea, Russia, and other U.S. cyber adversaries poking for
● IT Asset Management
intellectual property, the timing is right for the Obama

Administration to convene the cybersecurity summit and ● Data Management & Integration
requisition help from the IT vendor community and
● ERP & Supply Chain
experts like Fortalice�s Theresa Payton.

Tony�s most recent corporate role was vice president of
Much of data collection standards resident in PCI DSS, global marketing and PR for Allen Systems Group (ASG),

HIPAA, GLBA, and other initiatives can no doubt be an enterprise software vendor serving the
leveraged for an overarching standard for identity Infrastructure/Ops, Service Support, and Enterprise

verification in new-hire onboarding but there will still be Content Management markets. Prior to ASG, Tony served
as director of marketing for direct response advertising
some heavy lifting to do to architect, execute and enforce
agency Datamark, and has previously directed the
a standard. The Government can assist with enforcement
technology marketing strategies for Meridium Software,
but the standard will have to be left up to the software and Mercia Software (now Infor) and Logility Software
hardware experts that build the devices we communicate (American Software).

with every second of every day on global enterprise
networks. If the prevalent cry of the day in IT continues to Tony holds a bachelor�s degree in Journalism with minor
in Advertising from the Grady College of Journalism and
be doing more work with less resource continues, it will
Mass Communications at the University of Georgia,
surely take a catastrophic cyber event to jumpstart the
Athens. Tony lives in Chattanooga, Tennessee, and can be
initiative. Don�t look for the hardware and software vendor
contacted at [email protected].
communities to jump in and standardize data security just www.perrimarketing.com

yet. But if a �Cyber-911� looms on the horizon – and

CYBER DEFENSE MAGAZINE - ANNUAL EDITION 3