Page 177 - Cyber Defense eMagazine September 2023

The Emergence of AI In the Enterprise: Know

the Security Risks

By John Anthony Smith, CEO Conversant Group, and Eli Nussbaum, Managing Director,
Conversant Group

As businesses strive to keep up with the rapid pace of technological advancement, many are turning to
artificial intelligence (AI) tools as an increasingly vital component of their strategies. One such tool is
ChatGPT, an OpenAI language model being leveraged by cross-departmental employees in customer
service, marketing, research, and more. However, as is often the case with any new, emerging
technology, using AI comes with security risks, and it’s essential to understand them and impose the
proper guardrails around them to protect company, customer, and employee data.

While we could delve into some of the defensive cybersecurity concerns AI presents—such as its use to
create more realistic and compelling phishing emails and social engineering tactics as well as broader
“Skynet” type concerns—we will confine our discussion to the risks inherent in leveraging ChatGPT and
other Artificial Generative Intelligence (AGI) as productivity tools. There are real, tangible risks
businesses must address today, as AI/AGI is a relatively immature technology actively making its way

Cyber Defense eMagazine – September 2023 Edition 177
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