Page 30 - Cyber Defense eMagazine September 2022

billions of individuals and enables senders to tailor persuasive messages to the specific psychological
profiles of individual users.”

Safety filters don’t often work for disinformation and harmful content and legitimate publishers end up
demonized on important topics. MDM uses AI as a radical force multiplier and only AI-powered solutions
can fight back. Active monitoring of key narratives, key terms, hashtags, and sources used to initially
spread MDM and subsequent outbreaks can help them be eliminated quickly.

Current media monitoring tools were built to support marketing and customer support teams and were
built to passively listen. Marketers typically use these tools to identify key trends and conversations online
by aggregating numbers of likes, shares, mentions, and comments. While these are important criteria
when assessing immediate virality, they don’t inform or protect a company or brand from the new
information risks that exist today. Assessing threats based on volume and engagement, for example, is
inherently reactive in nature.

Organizations must build out their information warfare strategy as part of their cyber-first efforts.

What’s needed is a real-time solution that takes cyber teams inside trends to determine what’s authentic
human behavior and what is the work of bots and other bad actors to help mitigate any threats. Using
technology or even individuals to analyze data will help companies to understand things like public
perception which will show how to drive better strategic actions. Understanding the severity of the risk is
a necessary first step to aid in the defense of every company, corporation, and brand.

The Solution

Fighting Information Warfare means having the right platforms, processes, and procedures in place to
compete in this rapidly changing environment with a game plan built on the foundation of Detect >
Measure > Plan > Mitigate > Monitor. Enterprise software platforms that combine AI-driven narrative
intelligence, threat intelligence and impact intelligence can reduce costs overall and potentially save time,
money and resources for a brand's public perception, bottom line and almost every other major business
indicator.

There are five key parameters used to categorize information dissemination and how to mitigate it:

Narrative: Identify potential threat narratives, storylines, “fake news,” and conspiracies on social
media and other content

Networks: Determine whether the threat is bot-driven or the work of a coordinated group, with
supportive relationships between users and shared beliefs.

Cohorts: Determine group affiliations of threat actors to understand how they have impacted
your narrative across sectors.

Manipulation: Detect and gauge the impact of deception and manipulation to prioritize action.

Cyber Defense eMagazine – September 2022 Edition 30
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