Page 26 - Cyber Defense eMagazine - October 2017

Inky makes Phish Fence to capture
the worst of the worst and nearly
all phishing attacks. Phish Fence
acts like a phishing expert sitting
next to each user, analyzing that
person’s mail. Users simply click
the black Inky icon and a side
panel displays the analysis. This
significantly reduces the chance
that an employee will fall for a
phishing scam. By the way, Dave
is not a first timer at this, he grew
his last company to a $700M
valued acquisition – sold to
Google. This last company that he
founded leveraged Dave’s
expertise in machine learning and
huge data set analysis in real-time. Taking that big data set analysis knowledge, artificial
intelligence and machine learning into Inky, is a perfect transition. Dave’s team is
looking to go faster than the latest phishing exploit and he knows that machine learning
is the way to go. He’s bright, passionate and doesn’t need to be working at this – he
could be on a beach somewhere in early retirement. However, he is a serious
entrepreneur who wants to create something of lasting value – to solve a huge problem
that affects all of us. This is his mission and he’s the real deal. I’d say he’s a time-based
security market leader – this is my favorite model because it works – be faster than the
exploitation of the vulnerability and you win. Humans just can’t do it anymore. This is
also a worthy use of AI, where machines don’t replace us, they augment us and provide
real-time expertise when we need it. Dave and his team at Inky are doing just that with
their Phish Fence solution.

According to Worldbank, Cybercrime surpassed drug crime as the largest form of crime
worldwide – reaching $600B in 2016. It is expected to grow to over $6 Trillion by 2021,
according to Cybersecurity Ventures. Most of these breaches happen through email. It
all starts with a spear phishing attack whereby a trusting user, the victim, clicks a link or
opens an attachment in an email that appears to come from someone they trust. Spear
phishing is becoming so sophisticated that even the best anti-phishing systems have
not been able to detect the latest threats. Enter Inky and Phish Fence – they discover
the most challenging and well-structured spear phishing attacks that other vendors
cannot touch.

26 Cyber Defense eMagazine – October 2017 Edition
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