Page 26 - index

Obfuscating sections of the code that are sensitive to performance degradation, such as
computation-intensive functions or graphics rendering routines, has an impact on runtime
performance. It’s paramount to choose a protection solution that offers tunable performance vs.
security tradeoff measures, and provides developers better control on size and performance of their
code.

The rise of mobile computing and soaring app usage has companies of every size and caliber
scrambling to keep up. With customer loyalty and revenues at stake, developers are scrambling to
release cutting-edge apps with little thought for long-term security considerations.

In these conditions, it is tempting to treat code hardening as a checkbox and select the cheapest,
most readily downloadable tool to do the job – but let the buyer beware.

If you take the time to assess the value of your applications and the available options, you’ll realize
that if you have a high value app and focus solely on cost, you are likely to be “penny wise and
pound foolish.”

About the Author

Patrick Kehoe joined Arxan in January 2014 as Chief Marketing Officer. Mr.
Kehoe has over twenty years of experience building and managing sales and
marketing capabilities for software, hardware, and service providers in the
High Tech industry. Over the past three years, he held leadership positions at
Siemens Enterprise Communications (SEN) – a global provider of
communications software and services. Most recently he was responsible for
North American marketing and partner business, where he oversaw the
development of the strategic plan and drove Market Awareness, Pipeline
Generation, and Sales results.
Previously, he managed SEN’s Global Marketing Strategy, Intelligence, and Operations. Prior to
SEN, Mr. Kehoe held positions at Booz Allen Hamilton and MarketBridge, a Sales and Marketing
Professional Services Firm, where his clients included: IBM, SAP, Symantec, and VeriSign. Among
other areas of focus, he was responsible for market expansion, new product marketing, digital
marketing, and social media. Mr. Kehoe has a track record of success in North America, Europe,
South America, and Asia, and has spoken at conferences and corporate events on a variety of
sales and marketing topics. He holds a degree in Computer Science from Vanderbilt University and
a MBA from the Darden Graduate School of Business, University of Virginia.

26 Cyber Warnings E-Magazine – October 2015 Edition
Copyright © Cyber Defense Magazine, All rights reserved worldwide