Page 131 - Cyber Defense eMagazine March 2024

counter AI-driven threats, as defenses attempt to remain a step ahead of the adversary. In some cases,
companies may have the budget and expertise to fund a higher level of defense, ensuing an AI battle.

An Increase in Breaches and Creativity of Attacks

AI will also play a role in more creative attacks. When one assumes the paradigm that hackers are
“running a business” and trying to make money, one can also assume hackers are reinvesting some of
their cash back into their “business” to continue developing better technology and more innovative ways
to breach unsuspecting organizations, thus driving up the hackers’ revenue and profits.

With the aid of AI, social engineering continues to be a leading method to begin the attacks. Hackers are
now using phony LinkedIn profiles and AI-generated deep-fake videos, scraping social media sites for
personal information, and even communicating directly with employees who assume they are real.

Looking forward, we can expect more uses of social engineering that leverage AI to circumvent enhanced
security measures that companies have spent extraordinary amounts of time and money to implement.
Hackers are innovating, so it makes sense they would change their tactics, including adding multiple
layers of attacks and growing forms of extortion.

A Way Forward in Cybersecurity

As we navigate through the complexities of the cybersecurity landscape in 2024, the trends outlined here
underscore the imperative for organizations to remain agile and forward-thinking in their defensive
strategies.

The increasing sophistication of cyber threats, propelled by advancement in AI and the expanding web
of vendor relationships, calls for a comprehensive and proactive approach to cybersecurity. The stakes
have never been higher. Organizations that cultivate a culture of continuous innovations and resilience
will be best postured for success, managing their cyber defenses to not only respond to current threats
but also be primed to anticipate and neutralize the cyber challenges of tomorrow.

Cyber Defense eMagazine – March 2024 Edition 131
Copyright © 2024, Cyber Defense Magazine. All rights reserved worldwide.