Page 131 - Cyber Defense eMagazine June 2024

Pioneering the New Frontier in AI Consumer

Protection and Cyber Defense

By Magnus Tagtstrom, Corporate VP Emerging Tech and GM Europe of Iterate.ai

In a groundbreaking move, the first state in the U.S. has passed comprehensive legislation aimed at
protecting consumers from the potential risks associated with AI. The new Utah Artificial Intelligence
Policy Act (AIPA) was signed into law by Governor Spencer Cox and took effect May 1. The new law
requires transparency when businesses use AI. Should the AI deceive consumers, then businesses could
be fined an administrative fine of up to $2,500 and/or civil penalties up to $5,000. This legislation,
pioneering in its approach, centers on the crucial intersection of AI development and cyber defense,
marking a significant step forward in the ongoing efforts to safeguard personal and national security in
the digital age.

At the heart of this legislative push is a keen awareness of the cyber threats that accompany the
advancement of AI technologies. With AI's growing role in various sectors, including finance, healthcare,
and personal devices, the potential for cyberattacks leveraging AI systems has escalated. The legislation
introduces mandatory cybersecurity measures for AI developers and users, aiming to fortify the state's
cyber defenses against sophisticated AI-powered threats.

Cyber Defense eMagazine – June 2024 Edition 131
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