Page 40 - Cyber Defense eMagazine January 2024
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Adaptive learning: Modern solutions are equipped with adaptive learning capabilities, which provide
continuous refinement in authentication precision over time, learning from every individual user
interaction. As generative AI-powered attacks evolve each day, this function is critical to keeping pace
with threats. Today’s tools also enable user-friendly interactions across multiple devices and adhere to
compliance and regulatory practices within industries including finance.
Biometric authentication: This is another critical tool capable of deterring identity scams and fraudulent
attacks, introducing an additional layer of security that outperforms traditional methods.
Advanced liveness detection: This is an AI-enabled offering that can deter fraudsters attempting to deploy
deceptive impersonations. This tool is comprised of algorithms that leverage neural networks to assist in
defending against fraudsters, identity spoofing and theft attempts to bolster fraud prevention.
Keeping Pace in an Evolving Digital Landscape
AI-powered identity fraud tactics will only continue to evolve, making it crucial for businesses to adopt
robust, modern defense strategies to protect their ecosystems. By deploying strategies including the
integration of solutions equipped with advanced liveness detection, biometric authentication and adaptive
learning capabilities, security leaders will bolster the security of their infrastructure and the safety of their
users’ sensitive data amid a continuously evolving digital threat landscape.
About the Author
Philipp Pointner is a seasoned security and identity expert with over 20
years of industry experience and currently spearheads Jumio's strategic
vision in advancing digital identity solutions. He is a frequent speaker and
panelist at international conferences and for various media formats. Before
joining Jumio, Philipp was responsible for paysafecard, Europe's most
popular prepaid solution for online purchases. Philipp has a BSc in
International Business Engineering from the University of Applied Sciences
Technikum in Vienna and in his spare time enjoys teaching scuba diving to
adults and children. Philipp can be reached online at our company website
https://www.jumio.com/
Cyber Defense eMagazine – January 2024 Edition 40
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