Page 40 - Cyber Defense eMagazine January 2024
P. 40

Adaptive  learning:  Modern  solutions  are  equipped  with  adaptive  learning  capabilities,  which  provide
            continuous  refinement  in  authentication  precision  over  time,  learning  from  every  individual  user
            interaction.  As generative  AI-powered  attacks evolve  each day, this function is critical to keeping pace
            with threats. Today’s tools also enable user-friendly  interactions  across multiple devices and adhere to
            compliance and regulatory practices within industries including finance.

            Biometric authentication:  This is another critical tool capable of deterring  identity scams and fraudulent
            attacks, introducing an additional layer of security that outperforms traditional methods.

            Advanced liveness detection: This is an AI-enabled offering that can deter fraudsters attempting to deploy
            deceptive impersonations.  This tool is comprised of algorithms that leverage neural networks to assist in
            defending against fraudsters, identity spoofing and theft attempts to bolster fraud prevention.


            Keeping Pace in an Evolving Digital Landscape

            AI-powered  identity  fraud tactics will only continue  to evolve, making  it crucial for businesses  to adopt
            robust,  modern  defense  strategies  to  protect  their  ecosystems.  By  deploying  strategies  including  the
            integration of solutions equipped with advanced liveness detection, biometric authentication and adaptive
            learning capabilities, security leaders will bolster the security of their infrastructure and the safety of their
            users’ sensitive data amid a continuously evolving digital threat landscape.




            About the Author

            Philipp  Pointner  is  a  seasoned  security  and  identity  expert  with  over  20
            years  of  industry  experience  and  currently  spearheads  Jumio's  strategic
            vision in advancing  digital identity solutions.  He is a frequent speaker and
            panelist at international conferences and for various media formats. Before
            joining  Jumio,  Philipp  was  responsible  for  paysafecard,  Europe's  most
            popular  prepaid  solution  for  online  purchases.  Philipp  has  a  BSc  in
            International Business Engineering from the University of Applied Sciences
            Technikum in Vienna and in his spare time enjoys teaching scuba diving to
            adults and children. Philipp  can be reached online at our company website
            https://www.jumio.com/
















            Cyber Defense eMagazine – January 2024 Edition                                                                                                                                                                                                          40
            Copyright © 2024, Cyber Defense Magazine. All rights reserved worldwide.
   35   36   37   38   39   40   41   42   43   44   45