Page 108 - Cyber Defense eMagazine January 2024
P. 108

How Businesses Can Manage Cryptocurrency


            Fraud


            With  cryptocurrency  payments  on  the  rise,  businesses  must  learn  how  to  safeguard  against
            potential risks.

            By James Hunt, Subject Matter Expert Payments, Feedzai


            Businesses across the US are seeking innovative payment methods, with an estimated 75% of retailers
            looking  to embrace  cryptocurrency  payment  options  in 2024. However,  with cryptocurrency  becoming
            increasingly  synonymous  with  fraud,  businesses  must  continue  to  take  the  right  steps  to  protect
            themselves and their customers.


            Weighing up the risk and benefits

            Approximately  2,352 US businesses have embraced  cryptocurrencies  such as Bitcoin for transactions.
            However,  it's  crucial  for  business  owners  to  weigh  the  pros  and  cons  before  diving  in.  A  significant
            concern  is  the  reputational  risk  associated  with  cryptocurrency  acceptance.  Not  all  customers  view




            Cyber Defense eMagazine – January 2024 Edition                                                                                                                                                                                                          108
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