Page 100 - Cyber Defense eMagazine January 2024

Next, is the cost element of solutions, platforms, and software. Unlike their larger customers, the large
enterprise, the SMB owner cannot afford the high costs that are a part of a robust solution. Providers of
these solutions have a difficult time working with the SMB community due to their cost structures.
Therefore, the SMB customer must either deploy a solution that does not provide a strong protection to
their company or simply hope that they are not subject to a cyber attack.

In addition to offering an integrated solution, the MSP should also prioritize continuous training and
education for their own technical teams and the employees of their SMB customers. Staying up to date
with the latest threats and technologies is crucial in the ever-evolving cybersecurity landscape. By
providing ongoing training, the MSP can ensure that their customers have the expertise and knowledge
necessary to maintain good cybersecurity hygiene.

Finally, there has been a tremendous amount of legislation globally around the topic of privacy. Starting
in Europe with GDPR the need for strong privacy policies and controls has been moving across the globe.
In the United States there is currently no Federal mandate. Instead, many states have created their own
requirement. Among those states with a current privacy requirement are New York, California, Colorado
and Utah and Virginia – this list is growing. Some of these laws overlap while others contradict each
other. These laws require a breach response, notification requirement and customer rights. It is
important for SMBs to have a robust cybersecurity program in place to protect sensitive customer data
and comply with legal requirements. The MSP can assist their customers in executing and responding to
privacy laws, further solidifying their role as a trusted cybersecurity partner.

To summarize the issues that an SMB must deal with:

• Lack of available cybersecurity expertise with the corresponding budget
• Access to state-of-the-art solutions and software due to cost constraints
• Inadequate and current training and education
• Added business requirement of complying with the various privacy laws

You, the MSP, can assist your customer by offering a cybersecurity solution that is an “easy button” for
them. This may be an additional revenue stream for you and will strengthen your relationship with them.

Let’s take a few moments to call out the elements of a strong solution provider for a robust and current
cybersecurity that should be considered.

When selecting an MSSP provider, the MSP should look for one that offers an all-in-one solution and can
demonstrate how they keep their solutions and platforms up to date in response to the rapidly changing
threat landscape. The provider should also offer various levels or packages of services to cater to the
specific needs of different businesses. Seamless installation and self-service options for changes should
be provided to make the transition to the MSSP platform as smooth as possible.
By offering a comprehensive cybersecurity solution and addressing the specific challenges faced by
SMBs, the MSP can position themselves as a valuable partner in safeguarding sensitive data, protecting
customers, and ensuring the continuity of operations. This not only presents an opportunity for additional
revenue but also strengthens the relationship between the MSP and their customers. With the right

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