Page 79 - Cyber Defense eMagazine January 2023

How to Stay GDPR Compliant While Sending Cold Emails

Understand the limits of data consent when sending cold emails
By Tim Green, Cybersecurity Specialist

Cold emailing is an important marketing technique for any business that depends on reaching new,
unknown prospects for growth.

However, with both individuals and governments becoming significantly more concerned with the ethical
use of personal data, running large and successful email campaigns isn’t as simple as it once was.

Any company that uses email marketing in the European market must stay compliant with the General
Data Protection Regulation, both to ensure a trustworthy relationship with their customers, and avoid the
devastating legal consequences of GDPR violations.

In this post, we’ll take a closer look at what GDPR means in the context of email marketing, and the steps
that companies like yours must take to ensure cold email compliance.

Firstly, What is GDPR?

GDPR stands for General Data Protection Regulation, a piece of legislation passed by the EU in 2018. It
was issued, in part, to address public concerns about the way companies use people’s personal
information for digital marketing purposes, and protect the personal data of people living in EU member
states.

Cyber Defense eMagazine – January 2023 Edition 79
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