Page 122 - Cyber Defense eMagazine January 2023

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Bots can even be used by inexperienced users as they can purchase them quite easily and cheaply on
the dark web. This means that your event can be ruined by your competitor, who can use ticket bots to
block all the seats for your event, damaging your reputation with legitimate people who want to come to
your event. It is essential to get all the potential leads when organizing an event whose goal is to turn
them into customers, and you can't allow malicious actors to stop you. Without utilizing bot detection
software in their security strategy, ticketing organizations have no hope of fighting against bad bots and
their malicious intentions.

Bad bots are a significant challenge.

While good bots try to make the world a better place, bad bots are trying to accomplish exactly the
opposite. Their only purpose is to make a profit for their creators and owners, no matter how many people
they have to damage in the process. In many cases, we will only notice bad bots once they accomplish
their goals, and sometimes not even then. The rare occasion we are aware of the damage they do is
during ticket sales.

Purchasing tickets for an event is already frustrating when you have to compete against the other fans
whose numbers are significantly higher than the supply. But it gets to a new level of frustration when you

Cyber Defense eMagazine – January 2023 Edition 122
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