Page 91 - Cyber Defense eMagazine February 2024

Navigating the API Security Landscape: A

CEO's Perspective on Embedding Zero Trust

Principles

By Jyoti Bansal, CEO and co-founder, Traceable AI

In the dynamic world of digital transformation, I’ve observed a paradigm shift that is reshaping the very
fabric of cybersecurity: the monumental rise of APIs. As the CEO of Traceable, I’ve witnessed firsthand
how APIs, once merely technical facilitators, have evolved into pivotal elements, driving business
innovation and simultaneously emerging as potent attack vectors.

The Evolving Cybersecurity Matrix

Reflecting on the evolution of Zero Trust, a principle that demands rigorous identity verification for every
entity attempting access, it’s evident that our cybersecurity strategies have continually adapted to
counteract emerging threats and leverage technological advancements. From the inception of Zero Trust
Network Access (ZTNA) to the innovative strides made through Secure Access Service Edge (SASE)
and Security Service Edge (SSE), our journey has been about navigating through the complex
cybersecurity terrain, always with an eye toward the future.

However, the proliferation of Application Programming Interface (API)-related data breaches has
illuminated a critical vulnerability within our existing frameworks and architectures. APIs have expanded

Cyber Defense eMagazine – February 2024 Edition 91
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