Page 28 - Cyber Defense eMagazine February 2024
P. 28
When Security Collides with Customer
Impatience
How Biographic and Biometric Information Work as a Team to Solve the Problem
By Raj Ananthanpillai, CEO, Trua
Online customers don’t take long to get fidgety.
They want their transactions to happen – and they want them to happen now. The more clicks they need
to make, the more passwords and PINs they need to enter, the more security questions they need to
answer before they can carry on with whatever business brought them, the more frustrated they get.
Sometimes this user friction becomes too much for them and they bolt, never finishing the transaction
they started or intended to start.
That leaves businesses in a quandary. Streamlining the process will make those customers happier, but
possibly at the cost of security. And if someone steals the customers’ personal identifying information,
they aren’t going to be thrilled with that at all and likely will blame the business.
Fortunately, there is an answer, an alternative that will remove some of the steps that are slowing these
processes down and yet make the transaction even more secure, all at the same time.
Cyber Defense eMagazine – February 2024 Edition 28
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