Page 41 - index

The problem is that digital privacy is such a complex issue that people don’t really understand
what’s going on. This makes it difficult to push or move the government to where we, as a society
want them to go because we don’t understand the issue.

Digital privacy is going to be very much like global warming ten years ago. It’s difficult to get people
educated enough to make a decision on the topic. Until we do, it’s in the government’s interest to
push boundaries to their benefits. And the only way to fix a broken system is through education so
citizens can make the appropriate decisions.

What consumers can do to increase their digital privacy?

Consumers can do a couple of things. When it comes to social media, consumers need to assume
that everything is public, and need to decide whether to engage in it or not.

When it comes to giving information to vendors, consumers don’t have much a choice. As
consumers we must realize that nothing is free. When using services such as Gmail, we are paying
with our information. The idea is personal information in exchange for services. Until we as a
society understand that, we cannot start making the appropriate changes.

What is Private.me? What are some key features and why should consumers use it to
protect their online privacy?

Private.me is a company that’s addressing these issues of privacy and vendors controlling
consumers’ information. The company that enables Internet-goers to search online without being
tracked whatsoever. Through its patent-pending solution, the company encrypts, slices and
distributes users’ information so that no single entity can access it at the same time. In addition, it
has a control panel that enables consumers to decide which third parties have access to their
information and for how long.

Essentially, the company is trying to give consumers control over their information and change the
paradigm so that the general public has the power, not vendors.

About the Author

Robert Neivert is the COO of Private.me, a company that enables Internet-
goers to search online without any risk of being tracked whatsoever through a
patent-pending process that encrypts individual's data and distributes them to
non-profit distribution centers.

He has over 15 years of experience with technology and consumer relations,
and is able to discuss a wide range of topics.

41 Cyber Warnings E-Magazine – February 2015 Edition
Copyright © Cyber Defense Magazine, All rights reserved worldwide