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However, for every positive benefit provided comes threats. The addition of complexity comes issues
with security, with “ease-of-use” as the central focus for many web developers; privacy is also
compromised as a result. Big Data is all the rage for the past 5 years, with the world created more data

for the last 10 years than all the previous years combined since the dawn of the IBM PC in 1981.
Personally identifiable information has a smell of money for the cybercriminals. The more information
they can extract, by hook or by crook, the bigger potential profits they can earn at the expense of users
dependent on the system. Data loss prevention is an important aspect of computing that many have
forgotten about, given that the growth of the Internet gave us the convenience, being in a state of
confidence, people tend not to think about data loss possibilities, let alone implement a Data loss

prevention strategy.

Given that the actual performance of storage systems is much worse than required, and that even if it
improves we still won’t be sure that a system will meet its requirements, the fourth part asks what is to
be done. As with paper, content in digital archives will inevitably suffer loss and damage. That is why the

world is very much addicted to online storage, and the market has responded. The cloud-storage solution
brands have blossomed in the last 5 years, even the smartphone people hold today has automatic cloud
backup as soon as it gets its first taste of online connection, creating a virtual data loss prevention system
from the factory. The dependence with storing information in a remote server on the Internet is, however,
the loss of control on our part when it comes to the availability, security, and integrity of data.

We are in a multiplatform world, with various devices talking with the rest of the world through TCP/IP, a
protocol designed in the 1970’s. With the purpose of packet switching to maintain connection and that
connection today stays-on 24/7. With our smart devices, we are fast becoming an always online
civilization, where any information we need we can get in seconds, and literally information at our
fingertips “pitch” of Bill Gates from the late 90’s. Accessibility is the key why users became trusting of

their devices, their service providers and their data being entrusted to 3rd parties. Such rich data attracts
the attention of cybercriminals, which brought us a lot of trouble like phishing, virus infections, record/data
loss, security breaches, and identity theft cases.

Data loss prevention can be done weeks ahead of any possible data breaches or breakdown of hardware;

this is having a credible backup plan. The principle of 3-2-1 backup strategy, applicable for both individual
users and organizations. 3 - means three different media needs to be used, this diversified the backup
storage minimizing the negative effects of the possibility of media corruption. One such example is an
external hard drive, a USB flash drive and an online storage as backup methods for data stored on a
laptop hard drive. 2 means two locations, a backup or multiple backups of critical data is useless if all of
them are located in the same place. In the case of a fire, flood, earthquakes or any similar emergency

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