Page 27 - Cyber Defense eMagazine - December 2017

‘TIS THE SEASON TO PREPARE YOUR E-COMMERCE

BUSINESS TO EFFECTIVELY FIGHT FRAUD

With the holiday shopping season fast approaching, e-commerce companies are once
again planning for and preparing to profit from the increasing numbers of shoppers who

purchase their gifts online. While etailers anticipate heavenly profits, they’re also wary of

the earthly reality of CNP fraud. Does the increased opportunity of the holiday season
also contain an equally increased risk of fraudulent orders and costly chargebacks?

While this fear might seem logical, the reality is the Grinch of fraudulent orders is
unlikely to steal the yuletide bounty. This is because e-commerce fraud rates actually

significantly decrease during the holiday shopping season - not because fraudsters are

taking a break, but because of the huge influx of legit shoppers during this time. This is
especially true for the three kings of Cyber Monday, Black Friday, and New Year’s Eve.

27 Cyber Defense eMagazine – December 2017 Edition
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