Page 120 - Cyber Defense eMagazine August 2024

Vendors who fail to enforce these safeguards risk significant reputational damage and potential regulatory
action.

Final Thoughts

As the digital marketplace expands, the sale of age-restricted products online presents unique challenges
that require diligent adherence to a complex web of regulations. E-commerce businesses must stay
informed and agile, employing advanced age verification technologies that align with both global
standards and local legislation. By doing so, they can safeguard their operations, protect their customers,
and uphold the integrity of their platforms in an increasingly digital world.

About the Author

Andy Lulham is the Chief Operating Officer at VerifyMy, the safety technology
provider on a mission to provide frictionless, trustworthy solutions for online platforms
to maintain their integrity, protect their reputation and safeguard their users. VerifyMy
safeguards children and society online by providing robust, yet proportionate, privacy-
preserving age assurance, identity verification and content moderation solutions.

An industry veteran of 15+ years, Lulham has held previous roles in operations,
marketing and international at brands including Betfair and Oddschecker. He is passionate about making
the online ecosystem a safer environment for all, with a key focus on the implementation of enhanced
content moderation solutions and privacy preserving age assurance technologies.

In his role at VerifyMy, Andy oversees the operations, marketing, legal & regulatory affairs and people
divisions.

Cyber Defense eMagazine – August 2024 Edition 120
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