Page 68 - Cyber Defense eMagazine August 2023

Effective Workplace Education is Built

Around Incentives

How Companies Can Personalize Cybersecurity Awareness Training

By Asaf Kotsel, CEO, Dcoya

The key to a successful workplace education platform is providing compelling behavioral incentives that
keep employees engaged and help them apply what they learn. Too many employers treat workplace
education as a box to check – they want to say the company has programs in place, but they aren’t willing
to put in the necessary work to ensure that those programs are effective.

There are many ways companies can construct incentives that will educate employees and drive healthy
behavioral change. For example, they can draw a link between educational programs and professional
advancement. Over the past several years, employees have become increasingly focused on talent
mobility and educational opportunities that will allow them to advance their careers. It’s also crucial to
provide engaging and personalized educational content that maintains employees’ attention and leads to
long-term information retention. Companies can’t check the training box if employees aren’t actually

Cyber Defense eMagazine – August 2023 Edition 68
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