Page 80 - Cyber Defense eMagazine April 2021 Edition

#2 Impact: Loss of Time/Employee Productivity
A breach is felt deeply within an organization. The business disruption
that follows is damaging even after disaster recovery and business
continuity efforts. When business leaders and employees are sorting
through issues such as customer complaints or legal inquiries,
scrambling for makeshift solutions, and sorting through the aftermath of
an attack, productivity goes down the drain, and day-to-day business
operations suffer. Of SMB businesses whose websites were breached,
more than a third incurred time and employee productivity losses.

#3 Impact: Loss of Customer Confidence/Reputation
The long-term effect of your business’ damaged reputation may be a
much harder pill to swallow than short-term losses. Of SMB websites
that were breached, 39% of attacks resulted in customer confidence/
reputation loss. If your organization is seen as vulnerable, such as if
your customers’ information is compromised or simply if your website
cannot be accessed, customers and potential customers may look
elsewhere to do business. And they are likely to never come back.
Business owners are all too familiar with fierce competition and are wise
to raise this point to their organization’s website security
decision-makers.

There’s No Margin for Error
When it comes to website security, SMBs are vulnerable. There’s a high
cost to believing that a breach won’t happen to you. Consequences are
devastating, and the impacts range from short-term losses to
permanent damage. There’s also a clear advantage held by
organizations that have invested in a holistic, end-to-end approach in a
single solution. In an age where there is no margin for error in gaining
and keeping your customers’ trust, it’s time to invest in solutions and
partnerships that will grow and evolve as threats and attack vectors
evolve.

Download the full Sectigo State of Website Security and Threat Report
to learn more about the constant attacks that SMBs face and the
website security solutions to deal with them.

About the Author

Ed Giaquinto is CIO at Sectigo, a global provider of digital identity
management and web security solutions. As CIO, Ed Giaquinto over-
sees IT and support, leading initiatives around change control, on-
boarding, proof of concept (POC), customer communications, service,
and innovation in operational practices. Ed assumed the role in Febru-
ary 2019 following his role as Sectigo’s VP of Information Technology,
where he led strategic planning and IT process development gleaned
from 30 years in the IT industry.

Ed can be reached online at https://sectigo.com/ and at our company
website https://sectigo.com/

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