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without investing extensively in the arcane art of DPI. The products designed and packaged
specifically for the OEM marketplace and inclusion in nearly any system can save $2-3
million and well over three years of native product development.

Most importantly, a subscription service for DPI and relevant device and application
signatures ensures that the latest in detection techniques are exercised without diverting in-
house engineering resource from core activities and competencies.

Since DPI is a supporting technology that would enhance most, if not all, targeted solution
areas, the return on investment is quite compelling. End customers now have an expectation
that systems designed and operated “to know it all” in fact live up to their billing.

The addition of application visibility and device recognition to such systems is a critical
success factor. Without knowing it the end-user, as they most always are, is driving product
requirements and expectations within the category.

The continued health and wealth of this important category depends on a breakneck pace of
innovation, as it always has. Certainly, company engineers need to and will continue to focus
on the key ingredients for SIM/SIEM systems. Others most certainly will be purchased from
those experts providing that technology. Thus, the future and prospects for growth will
remain strong.

About the Author

Shawn Sweeney

Director Product Management and Marketing

Procera Networks

Shawn Sweeney is a veteran of the network communications
business with nearly 30 years of experience in a variety of
capacities in development, sales and marketing. He has worked
for some of the premier brands in the industry and has been a
key contributor in 5 startup ventures.

12 Cyber Warnings E-Magazine – April 2014 Edition
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