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It requires significant time and industry expertise -- resources few organizations have -- to
systematically peel beneath the layers and pinpoint a spoofed device, cloaked location or
anomalous personal credentials that can indicate a hack.

It should no longer come as a surprise, then, that static information stored by online lenders,
such as usernames, passwords, security questions or even personal information, is no longer
an effective authentication method.

Instead, the only way to truly remain secure -- and also process transactions in a manner
expected by today’s tech-savvy consumers -- is by analyzing the digital identity of every online
user.

Trusted, Digital Identity Data

Individual, digital identities leverage dynamic, shared intelligence pulled from more sources than
just the various companies a user transacts with. This is possible via behavioral analytics, which
can analyze a user’s intricate online footprint and provide a unique way of identifying anomalous
and high-risk behavior, and machine learning, which can create a predictive model based on
past behavior and transaction data, and produce more accurate and actionable models over
time.

In deploying digital identity solutions that establish the trust of each user across all data,
devices, location and behavior, and by cross-referencing this data in real-time against worldwide
threat intelligence, e-lenders can better combat relentless hackers and ensure reliable security
for consumers.

Better yet, by taking a more holistic, crowdsourced approach to building a library of digital
identity data, e-lenders can accurately differentiate cybercriminals from genuine customers,
before it’s too late.

About the Author

Alisdair Faulkner
CHIEF PRODUCTS OFFICER

Alisdair is a technology entrepreneur and brings nearly two decades of
industry experience to his role leading product management and strategy for
ThreatMetrix. He is a noted industry expert in online fraud, cybercrime,
identity theft, information security and networking technology and holds
several patents in security, fraud and networking. Prior to ThreatMetrix he
was founder and Chief Products Officer at NetPriva (now part of Riverbed).

98 Cyber Warnings E-Magazine – April 2017 Edition
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