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Start PII Leak Detection and Data Flow Mapping Where It Matters Most: In the Code

Start PII Leak Detection and Data Flow Mapping Where It Matters Most: In the Code


Quick link: Learn more about how HoundDog.ai is transforming AppSec and data security at HoundDog.ai.


In 2023, 92% of data breaches involved Personally Identifiable Information (PII)—a staggering and growing trend that underscores the urgent need for organizations to rethink their approach to AppSec and data security. As data breaches become increasingly costly and damaging, the ability to detect and prevent PII leaks during development has never been more critical.

Enter HoundDog, a groundbreaking solution that bridges the gap between Application Security (AppSec) and Data Security. With its lightweight, ultra-fast static code scanner, HoundDog empowers development teams to identify and mitigate PII risks early in the software lifecycle, drastically reducing the likelihood of expensive and disruptive remediation efforts if violations are discovered in production.

Tackling PII Leaks at the Source

One of the biggest challenges in securing PII lies in unintentional developer errors—oversharing or overlogging PII, Protected Health Information (PHI), or Cardholder Data (CHD) in logs, files, tokens, or cookies. Such oversights often fly under the radar until code is deployed and violations are exposed, leaving organizations vulnerable to breaches and compliance failures.

HoundDog offers a critical lens into PII handling and third-party data flows during the development process. By scanning for potential leaks and violations before deployment, HoundDog enables development teams to shift left on security, integrating proactive PII prevention directly into their workflows.

Automating Compliance in a Fast-Paced World

For teams navigating complex regulatory frameworks such as HIPAA, PCI DSS, GDPR, and FedRAMP, compliance is often a time-consuming and reactive process. HoundDog revolutionizes this approach by fully automating key compliance tasks:

  • Data Flow Mapping: Automatically maps PII flows across systems and third-party integrations, providing real-time visibility.
  • Records of Processing Activities (RoPA): Generates comprehensive RoPA documentation to demonstrate compliance efforts.
  • Compliance Violation Detection: Flags potential breaches, such as improper PII sharing with third parties, helping organizations stay aligned with their data protection policies.

By integrating seamlessly into development environments through IDE plug-ins, managed scans, and CI/CD pipelines, HoundDog ensures that compliance and security are built into the development process, not bolted on as an afterthought.

Trusted by Industry Leaders

Already trusted by Fortune 500 firms, HoundDog.ai is setting a new standard for proactive PII prevention and compliance automation. Its robust features enable organizations to not only meet regulatory requirements but also protect their customers and reputations from the devastating impacts of a data breach.

In today’s fast-paced digital landscape, safeguarding PII is not just a regulatory obligation—it’s a business imperative. With HoundDog, organizations can bridge the gap between security and development, prevent PII leaks before they happen, and lead the charge in building a more secure future.

Learn more about how HoundDog.ai is transforming AppSec and data security at HoundDog.ai.

About the Author

garym-authorGary Miliefsky is the publisher of Cyber Defense Magazine and a renowned cybersecurity expert, entrepreneur, and keynote speaker. As the founder and CEO of Cyber Defense Media Group, he has significantly influenced the cybersecurity landscape. With decades of experience, Gary is a founding member of the U.S. Department of Homeland Security, a National Information Security Group member, and an active adviser to government and private sector organizations. His insights have been featured in Forbes, CNBC, and The Wall Street Journal, as well as on CNN, Fox News, ABC, NBC, and international media outlets, making him a trusted authority on advanced cyber threats and innovative defense strategies. Gary’s dedication to cybersecurity extends to educating the public, operating a scholarship program for young women in cybersecurity, and investing in and developing cutting-edge technologies to protect against evolving cyber risks.

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