I was thrilled to catch up with Endari during Black Hat USA 2024. Endari partners with startups and SMBs to enhance their cybersecurity maturity, integrating proactive security measures into their operations from the start. This helps prevent severe consequences from potential breaches, such as reputational damage and financial loss. By focusing on cybersecurity early, Endari ensures that young companies are protected as they grow, allowing them to maintain their trajectory without being derailed by security issues.
Startups are under immense pressure to meet business objectives under compressed timelines and with limited resources. There isn’t a dedicated vendor in the market that is clearly focused on helping startups and small businesses mature their security programs and eventually take control of protecting their company and customers’ data, allowing them to focus on growth without disruption.
It’s been too hard and too expensive for SMBs to hire experienced cybersecurity talent, leaving them with limited choices: consulting firms who see security as a never-ending engagement, boutique vendors and MSSPs providing one-size-fits-all solutions. SMBs end up with minimal visibility, lack of customization, recommendations without execution, and outsized costs.
Endari’s mission is to ensure startups can achieve cybersecurity independence. That takes a trusted partner to help secure small businesses so they can grow and prosper. Their unique cybersecurity maturity model supports startups and SMBs no matter where they are in their IT/security journey today – from unprepared for the inevitable attacks to being two steps ahead of threats. Driving it all is their collective capability: an experienced network of tenured cybersecurity strategists and operators who guide, coach and augment their cyber resources throughout a startup company’s entire journey—as much or as little as they need. They remove complexity and give them the confidence to take on every opportunity. Consultants and MSSPs can’t deliver that. They can.
By partnering with Endari, startups can ensure customer and user trust without the overhead and complexity associated with full-time security hires, which are difficult to find due to the persistent talent gap in cyber. Endari’s supportive approach not only accelerates the implementation of security programs but also enhances overall security posture, allowing businesses to focus on their core operations.
Additionally, Endari’s CISOs and technologists form a community of experts, leveraging diverse experiences across multiple industries. As advisors and builders, Endari ensures that the right cybersecurity strategy and technology become integral parts of a company’s operational DNA, evolving with the business throughout its journey.
“I have been in security for a long time and have seen first-hand that most solutions and processes are only built for large enterprises, not startups,” said CEO and Founder of Endari, Nils Puhlmann. “Startups are left behind with a patchwork of solutions that can’t be implemented properly because they don’t have the right talent and are not looking at the big picture. Essentially, they are stuck with security gaps and limited visibility, leaving them vulnerable and exposed in the current threat landscape. I created Endari because somebody needed to step up and do something to tackle this major gap in the market. There’s just too much at stake when it’s the smaller companies that larger companies rely on by utilizing their technologies and solutions. All it takes is one big breach and a startup is done – most of them won’t survive it.”
CEO (Fintech Startup) – “Partnering with Endari was a game-changer for us. Their expert team helped us meet the stringent cybersecurity requirements of a major enterprise client. We couldn’t have done it without them!”
Co-Founder and CEO (AI Startup) – “Working with Endari has been transformative. Their proactive approach to building our security foundation has given us the confidence to scale without fear of future compliance issues. Thanks to their foresight and expertise, we’re ahead of the curve and ready for whatever comes next!”
No matter where SMBs and startups are in their cybersecurity journey, Endari can help them level up. With their outcomes-driven approach, Endari helps reduce unplanned work, speeds up development of solutions, and enables them to become cyber ready and cyber resilient—cost-effectively and at their own pace.
Solving the cybersecurity poverty trap for SMBs and startups has been Endari’s mission for the last two years while the company has been operating in stealth mode. With the company’s recent launch in July 2024 and early customers in the FinTech, AI and Web3 space, Endari’s team is ready to dive in and help SMBs and startups finally get security right. To talk to an expert and learn more about Endari’s mission please visit: https://endari.com/contact/. Join them on LinkedIn at: https://www.linkedin.com/company/endari/posts/?feedView=all #cybersecurity #independence #smallbusiness #startup #security
About the Author
Gary Miliefsky is the publisher of Cyber Defense Magazine and a renowned cybersecurity expert, entrepreneur, and keynote speaker. As the founder and CEO of Cyber Defense Media Group, he has significantly influenced the cybersecurity landscape. With decades of experience, Gary is a founding member of the U.S. Department of Homeland Security, a National Information Security Group member, and an active adviser to government and private sector organizations. His insights have been featured in Forbes, CNBC, and The Wall Street Journal, as well as on CNN, Fox News, ABC, NBC, and international media outlets, making him a trusted authority on advanced cyber threats and innovative defense strategies. Gary’s dedication to cybersecurity extends to educating the public, operating a scholarship program for young women in cybersecurity, and investing in and developing cutting-edge technologies to protect against evolving cyber risks.
